Stansfeld Scott is a leader in our industry and while our origins date back to 1935, our success is built on engaging people who share our company ideologies for being fearless, pushing the envelope and thinking strategically. We manage an outstanding portfolio of Wines, Spirits and Consumer Health products in a diverse and dynamic marketplace spanning the Caribbean, Central & South America. With offices in Barbados and Florida, we are a multi-cultured community of passionate and energetic individuals who build international brands through our well-established distribution network.
KEEP EXPLORINGWe are seeking an energetic and proactive Digital Marketing Manager, based in our Barbados office, to drive engagement and brand awareness on social media platforms for multiple brands.You will be responsible for developing strategic social media brand plans and turning these plans into reality, working closely with brand stakeholders and consistently analyzing account performance and trends.
Develop and execute a social media strategy for assigned brands
Create and manage a content calendar for social media platforms
Develop timely and engaging content to increase engagement and followers
Increase followers and engagement by engaging with users and providing regular, relevant, and compelling content
Create unique content concepts to increase viewership and engagement
Develop promotional activities for social media pages to increase followers and build brand awareness
Run targeted paid ads to increase awareness and drive sales
Manage influencer relationships including recruitment, content development, and contract management
Evaluate social media engagement using available analytics to continually evolve the social media strategy
Liaise with management on budgets, timescales, and objectives
Respond to enquiries received via social media channels
A minimum of two years' experience in social media management
Exceptional understanding and use of social media platforms including Facebook, YouTube, Twitter, Instagram, LinkedIn, etc.
Ability to generate original, quality content
Excellent use of monitoring and data analytics to determine results
Strategic thinker, able to brainstorm, plan, and execute
Strong organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight deadlines
Proficiency with Adobe Suite, Canva preferred
A fulfilling marketing career with exposure to international business
Training and development opportunities
A competitive compensation package based on skills and experience
